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System Development & Application
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App. Res. of Comp. Printed Article
Vol. 40, 2023 No. 8
2423-2428

Two-stage optimal pricing mechanism based on crowdfunding pre-sales and crowdsourcing production

Gu Yonggen1,3
Yu Zaipu1
Tao Jie1
Wu Xiaohong1,3
Zhang Yanqiong2
1. School of Information Engineering, Huzhou University, Huzhou Zhejiang 313000, China
2. Huzhou College, Huzhou Zhejiang 313000, China
3. Zhejiang Province Key Laboratory of Smart Management & Application of Modern Agricultural Resources, Huzhou Zhejiang 313000, China
DOI: 10.19734/j.issn.1001-3695.2022.12.0814

Abstract

In order to achieve on-demand production and supply-demand balance in the supply chain of agricultural products, and at the same time to improve the expected benefits of e-commerce platform, this paper analyzed the problem model of the whole supply chain of e-commerce platform, and proposed a production and marketing mode based on crowdfunding pre-sale and crowdsourcing allocation of e-commerce platform. Based on Myerson's optimal auction theory, this paper designed a two-stage pricing mechanism for crowdfunding pre-sale and crowdsourcing allocation, which could maximize the expected revenue of e-commerce platforms while guaranteeing the honest quotation of users. The results show that, compared with the traditional first-come-first-service algorithm(FCFS), the average revenue increases by at least 5% when the demand quantity is evenly distributed, by at least 18% when the demand quantity is exponentially distributed, and reaches at least 50% of the optimal profit(OP) profit under the assumption that users are quoting honestly.

Publish Information

DOI: 10.19734/j.issn.1001-3695.2022.12.0814
Publish at: Application Research of Computers Printed Article, Vol. 40, 2023 No. 8
Section: System Development & Application
Pages: 2423-2428
Serial Number: 1001-3695(2023)08-028-2423-06

Publish History

[2023-03-22] Accepted Paper
[2023-08-05] Printed Article

Cite This Article

顾永跟, 于再溥, 陶杰, 等. 基于众筹预售和众包生产的两阶段最优定价机制 [J]. 计算机应用研究, 2023, 40 (8): 2423-2428. (Gu Yonggen, Yu Zaipu, Tao Jie, et al. Two-stage optimal pricing mechanism based on crowdfunding pre-sales and crowdsourcing production [J]. Application Research of Computers, 2023, 40 (8): 2423-2428. )

About the Journal

  • Application Research of Computers Monthly Journal
  • Journal ID ISSN 1001-3695
    CN  51-1196/TP

Application Research of Computers, founded in 1984, is an academic journal of computing technology sponsored by Sichuan Institute of Computer Sciences under the Science and Technology Department of Sichuan Province.

Aiming at the urgently needed cutting-edge technology in this discipline, Application Research of Computers reflects the mainstream technology, hot technology and the latest development trend of computer application research at home and abroad in a timely manner. The main contents of the journal include high-level academic papers in this discipline, the latest scientific research results and major application results. The contents of the columns involve new theories of computer discipline, basic computer theory, algorithm theory research, algorithm design and analysis, blockchain technology, system software and software engineering technology, pattern recognition and artificial intelligence, architecture, advanced computing, parallel processing, database technology, computer network and communication technology, information security technology, computer image graphics and its latest hot application technology.

Application Research of Computers has many high-level readers and authors, and its readers are mainly senior and middle-level researchers and engineers engaged in the field of computer science, as well as teachers and students majoring in computer science and related majors in colleges and universities. Over the years, the total citation frequency and Web download rate of Application Research of Computers have been ranked among the top of similar academic journals in this discipline, and the academic papers published are highly popular among the readers for their novelty, academics, foresight, orientation and practicality.

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