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System Development & Application
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1155-1161

Research on operation mode considering sales method and logistics service strategy

Zhao Yanan
Jia Wei
School of Economics & Management, Liaoning Petrochemical University, Fushun Liaoning 113001, China

Abstract

In view of the sales method selection and logistics service strategy problems faced by merchants when entering large e-commerce platforms, this paper proposed three operating modes, namely(a) resale mode, marked as A; (b) agency+no-platform logistics mode, marked as B; (c) agency+platform logistics mode, marked as C. Taking an analysis framework composed of an e-commerce platform and a merchant as the research object, it constructed the game models. By comparing the equilibrium results under the three modes and combining the different power structures of the enterprises, it found that when the platform had absolute power, the C mode was the best for it. When the logistics service sensitivity coefficient and the market size were both large, the B mode was the best for the merchant if it had absolute power. In addition, if neither of them had absolute power, only when the merchant first decided the logistics service strategy, and then the platform decided the sales method, the B mode was the best for both parties; otherwise, the A mode was the best. This research can provide theoretical support and decision-making guidance for the choice of platforms and merchants operating modes.

Foundation Support

辽宁省社会科学规划基金资助项目(L20BJL006)

Publish Information

DOI: 10.19734/j.issn.1001-3695.2021.09.0411
Publish at: Application Research of Computers Printed Article, Vol. 39, 2022 No. 4
Section: System Development & Application
Pages: 1155-1161
Serial Number: 1001-3695(2022)04-033-1155-07

Publish History

[2021-12-08] Accepted Paper
[2022-04-05] Printed Article

Cite This Article

赵亚男, 贾蔚. 考虑销售方式和物流服务策略的运营模式研究 [J]. 计算机应用研究, 2022, 39 (4): 1155-1161. (Zhao Yanan, Jia Wei. Research on operation mode considering sales method and logistics service strategy [J]. Application Research of Computers, 2022, 39 (4): 1155-1161. )

About the Journal

  • Application Research of Computers Monthly Journal
  • Journal ID ISSN 1001-3695
    CN  51-1196/TP

Application Research of Computers, founded in 1984, is an academic journal of computing technology sponsored by Sichuan Institute of Computer Sciences under the Science and Technology Department of Sichuan Province.

Aiming at the urgently needed cutting-edge technology in this discipline, Application Research of Computers reflects the mainstream technology, hot technology and the latest development trend of computer application research at home and abroad in a timely manner. The main contents of the journal include high-level academic papers in this discipline, the latest scientific research results and major application results. The contents of the columns involve new theories of computer discipline, basic computer theory, algorithm theory research, algorithm design and analysis, blockchain technology, system software and software engineering technology, pattern recognition and artificial intelligence, architecture, advanced computing, parallel processing, database technology, computer network and communication technology, information security technology, computer image graphics and its latest hot application technology.

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